Multi-Camera Coverage
A flexible mix of operated and fixed camera positions captures the action, reactions and atmosphere from throughout the venue.
LIVE SPORTS. FULL PRODUCTION.
Every angle.
All the action.
Professional live sports broadcasting, built for your event.
Sad Tech delivers complete multi-camera broadcasts for hockey, combat sports, college athletics and live events across Southern Ontario.
From cameras and audio to instant replay, custom graphics, commentary and streaming, our crew handles the broadcast from setup to sign-off.
KITCHENER–WATERLOO / SOUTHERN ONTARIOBuilt for the live moment
Your event deserves more.
Sad Tech brings the crew, equipment and workflow of professional sports broadcasting to events of every size.
Our broadcasts combine multi-camera coverage, replay, graphics, audio, commentary and streaming into one coordinated show built around your event, audience and brand.
Whether we’re covering a championship hockey game, a full fight card or a college sporting event, the goal is simple:
Deliver a polished broadcast that puts your event in the best possible light.
01 / COMPLETE PRODUCTION
A complete production,
built around your event.
Production
A dedicated producer brings the elements of the broadcast together and keeps the show moving from start to finish.
Instant Replay
Dedicated replay workflows bring key moments back on screen while the action continues.
Broadcast Audio
Bring viewers into the atmosphere of the venue with the sounds of the crowd and the action, mixed with clear commentary for clean, balanced broadcast audio.
Custom Graphics
Scorebugs, lower thirds, matchup graphics, statistics, sponsor elements and more—built specifically for your broadcast or matched to your existing brand.
Commentary
We can integrate your existing broadcast talent or help build the right commentary setup for the event.
Streaming & Delivery
We handle the technical side of delivering the finished broadcast to your audience on the appropriate streaming platform.
Experience where it matters
Sad Tech’s partners bring more than 25 years of combined experience in traditional sports broadcasting and live production.
Clients & Partners
02 / SELECTED BROADCASTS
See our work.
More on YouTubeMulti-camera championship broadcast produced in collaboration with GOHL / FloSports, including cameras, broadcast audio, graphics, replay and production.
Complete fight-card broadcast including multi-camera coverage, replay, commentary integration, custom graphics and sponsor elements.
BUILT FOR YOUR BRAND — AND YOUR SPONSORS
Your broadcast can do more for your event.
We can build sponsor integrations directly into the broadcast, giving your partners meaningful exposure throughout the show.
Custom options can include:
- Sponsored replay elements
- Scorebug and graphic integration
- Lower thirds
- Full-screen sponsor graphics
- Commercial playback
- Branded matchup graphics
- Opening and closing sponsorship
- Existing client graphics recreated or integrated into the broadcast
Have an established visual package already? We can work with it.
Starting from scratch? We can build one around your organization.
BEHIND THE BROADCAST / SAD TECH03 / ABOUT SAD TECH
Sports are live.
Your production team should be ready.
There are no second takes.
Our crew coordinates broadcast requirements ahead of time, arrives ready to build and test the show, and handles the technical production so your organization can stay focused on the event itself.
From the first camera shot through the final sign-off, one team manages the broadcast.
Local roots. A wider reach.
Serving Kitchener–Waterloo, the GTA, London and surrounding areas. Planning an event outside these areas? Get in touch.
WHO WE WORK WITH
Broadcast coverage that scales to the event.
Hockey
Give fans, families and sponsors a polished way to experience every game.
Boxing & Combat Sports
Multi-camera coverage, replay, graphics, commentary and sponsor integration built around the pace and presentation of the event.
Colleges & Universities
Professional broadcast coverage for varsity athletics, championships, tournaments and special events.
Tournaments & Special Events
Need several games, sessions or events covered? We’ll build the broadcast around the schedule and venue.
04 / PLAN YOUR BROADCAST
Let’s build your
broadcast.
Every broadcast is different.
Tell us about your event, venue and what you have in mind. We’ll work with you to determine the right fit.
Sad Tech broadcasts are custom quoted based on the scale and requirements of the event.
Email us info@sadtech.ca